Katja Forbes is an Australian pioneer in the field of experience design and all of its components – research, emerging technology as well as service design, customer experience (CX) and user experience (UX).

She is the Managing Director of Designit, Australia & New Zealand, a strategic design firm who work with ambitious brands to create high-impact products, services, systems and spaces – that people love. Katja is proud to be an International Director on the Global Board of the Interaction Design Association (IxDA).

Back in 2014, Katja founded syfte, a specialist business in research and experience design. In late 2018, her business was acquired by the international firm Wipro, and she was announced as ‘Managing Director of Australia & New Zealand’ for Designit, Wipro’s strategic design arm. Katja was also a co-founding member of IxDA Sydney. Together with Joe Ortenzi, she has built a community of over 2000 designers in Sydney, providing them with learning opportunities via lecture based meetups that draw a crowd of 150 people each time, a mentoring program and workshops.

One of Katja’s personal motivations is to inspire other women, especially in her industry, to reach toward their definition of professional success. She is a sought-after keynote speaker for various organisations and associations including Adobe Max Creativity Conference (Global), Interaction Latin America, Design Up (Bangalore). Women In Design, Leaders in Heels, Women In Commerce, Code like a Girl (Melbourne Knowledge week), Inaugural CMO Conference 2017, Telstra and Macquarie Bank. Katja was recognised as one of the Top 100 Australian Professionals 2020, Top 10 Australian Women Entrepreneurs 2018 by My Entrepreneur Magazine and named one of the 100 Women of Influence by Westpac and the Australian Financial Review in 2016.

Katja is also a published contributing author and regular national media commentator for her industry. Having overcome many obstacles, Katja’s vision and determination have seen her become an exceptional thought leader and inspiration to countless women across the world.