For too many technology-powered product companies, the role of design is far too narrow. In many companies, it's really just visual design. In others, the role expands to include interaction design. But in the best product companies, the designer plays a much larger role. In this talk, I'll dive into the critical role that a strong product designer plays on a strong product team, and discuss how to build your skills so that you can be ready to play your part on a strong product team.